In particular, we help mothers bond with their babies after caesarian section or when babies require special care in the nursery. When siblings are not allowed access to sensitive areas like the NICU, Look@MyBaby also provides special on-site viewing screens in hospital. For mothers at home we provide remote access services to see the baby on their phones. Virtual Baby Visit reduces parent's anxiety from being separated from their newborns and helps mothers express milk for their babies.
Although low-income households will in ordinary cases have access to a mobile phone, not all hospitals can afford Look@MyBaby technology to deliver services. Nor do hospitals in many regions have the resources to manage education services to take advantage of social network reach that is available. By extending the reach of our online services to hospitals caring for mothers and babies, this offers unique opportunity for personalized and regionalized online social network Mother and Baby education.