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A few of us have been working weekends to put together a little passion project, Look@MyBaby World™, which is now online.
Look@MyBaby World™ is intended to drive greater personalisation of the Look@MyBaby Book™ and sharing of the family experience at the point of pregnancy announcement. As early in the process as we can encourage engagement, and not just when Mums are in hospital.
The new website will also take advantage of what has been a five-year growing and now top ranking (~100) Google search expression "the best ways to announce pregnancy".
There are plenty of blogs and sporadic articles in this space. Fantastic creative ideas by which new families tell their families and friends their big news.
However, no-one has sought to put together a central resource to educate and inspire new parents with all these ideas.
We hope to capture this as a natural complement to what we do with our hospital-based services and all the traffic in the hundreds of thousands of monthly viewers it offers.
Nor Farah Anis and Mazlyne of KPJ Healthcare Marketing being welcomed to Look@MyBaby® by Yogietha and Susan. — at KPJ Tawakkal Health Centre. (Correct spelling for the region)
We have another update to our platform this week introducing Customizable Invitations for Mum and Dad to make the experience more personal when announcing their pregnancy, and to encourage greater sharing and use of the Look@MyBaby Book™.
To reinforce this we also have a new website online showcasing ideas from around the world to help inspire parents on creative ways to make their baby announcements. We call it Look@MyBaby World (see update below). Thank you Mohammad and Yogi in particular, and Marie, Rose and Kris for your early reviews and input.
****Concierges take note of the updates below to the Invitation wizard. End customers need to be educated and encouraged by the new features for early sharing to family.****
The latest platform update has also reinstated end customer direct Email Validation of new accounts to better support advanced bookings and reduce admin on Concierges who no longer have to manually approve end customers, except where it is preferred when helping customers in hospital face to face or online.
As always, thank you all for your feedback and testing of these new features. And especially Mohammad for continuing to work 7 days a week.
The update is off our test platform and is uploaded on production for live end customers. New features and improvements include:
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