Infant mortality is the primary contributor to child mortality. Improvements in infant and child mortality are the major contributors to increasing life expectancy in developing countries. Access to information, health facilities, and water; maternal health and maternal and infant nutrition are all part of our mission
One in eight people in our world don’t have access to the most basic of human needs. Diseases from unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war. Children are especially vulnerable, as their bodies aren’t strong enough to fight diarrhea, dysentery and other illnesses.
90% of the 30,000 deaths that occur every week from unsafe water and unhygienic living conditions are of children under five years old. Many of these diseases are preventable. The UN predicts that one tenth of the global disease burden can be prevented simply by improving water supply
"AQUAFINA JOINS WITH THE LAMB FOUNDATION TO BRING CLEAN DRINKING WATER TO DEVELOPING COUNTRIES"
Aquafina®cares "What’s a happy body without a happy planet? At Aquafina®, we’re doing everything that we can to make sure that every tomorrow is just a little bit brighter than the last. In some places on earth, it begins with clean water."
When a company establishes a strategic CSR program, they begin to see positive results in the commercial world almost immediately in several ways:
Public Relations:The company’s philanthropic activity does not go unnoticed by the media. All charitable organizations and fund-raising events rely on the media to spread the word about their work, so any corporation having a large share in that work will be included in the heavy media coverage.
Social Media: While some organizations are concerned about the potential backlash from negative comments on social media, a company involved in strategic corporate giving will be reaping the benefits of positive social media mentions and sharing. The impact of this kind of publicity cannot be overstated.
Reputation: While it is less tangible than PR or social media coverage, there is no denying the fact that many consumers make buying decisions based as much on how they feel about a company as on how they feel about a product.
Profit:All of the above leads eventually to greater profit as positive public perception and social media sentiment influences branding, and eventually, purchasing.
Internal Benefits The benefits of a corporate charitable giving program are not limited just to external results:
Employee Engagement: Recruiting top-performing employees and keeping them happy is a priority of all thriving corporations. Charitable giving improves employee engagement by boosting productivity, ethical behavior, gratitude to the organization, and pride in their work.
Morale: With employees more engaged in their work and more pleased with the corporate culture, their morale will naturally be higher. This leads to less time and productivity lost to “illness”, tardiness, or extended breaks and lunches, as well as lower turnover rates.
Teamwork: This generally positive attitude in the workplace extends beyond just the rank-and-file employees. When a corporate giving program brings together people from all levels of the organization – from the C-level to the mail room – everyone feels like they are working together toward a common goal. This feeling of effective teamwork will extend beyond the CSR program to positively influence other aspects of their work.